“Shanghai Tang“ Supports “Save China’s Tigers”
July 2008 – Hong Kong: Shanghai Tang announces its support of the non-profit “Save China’s Tigers” with the release of a specially designed, limited edition polo featuring the endangered South China Tiger.
Shanghai Tang’s partnership with “Save China’s Tigers” aims to raise awareness and funds for the non-profit whose mission is to protect and conserve the South China tiger and other endangered cat species in China. A portion of the sales proceeds from the “Save China’s Tigers Shanghai Tang” Polo will be contributed to this vital organization.
“One of Shanghai Tang’s values is to share the beauty of China to the rest of the world so it is our responsibility to contribute to the preservation of the country’s treasures and history,” says Raphael le Masne, Executive Chairman of Shanghai Tang.
Li Quan, founder of Save China’s Tigers says of the launch “We are extremely proud to be associated with such a prestigious brand. We are very grateful for Shanghai Tang’s support of our ambitious effort to save the South China Tiger from extinction.”
The “Save China’s Tigers Shanghai Tang” Polo comes in four colours for men and women and are available at Shanghai Tang boutiques throughout Hong Kong and China, as well as online at www.shanghaitang.com
About “Save China’s Tigers:
"Save China's Tigers" has been established to protect and conserve the South China Tiger and other endangered cat species in China, in the knowledge that these are essential for the maintenance of a balanced eco-system.
About Shanghai Tang:
Shanghai Tang is the first and leading luxury lifestyle brand emerging from China. Since its inception in 1994, it has advanced the expression of modern Chinese Chic by fusing current design concepts with innovative Chinese-inspired elements. Offering ready-to-wear for women, men and children, as well as accessories and home ware, Shanghai Tang supports an international network of 30 boutiques in the world’s most prestigious shopping districts.